Company
We build what happens the day after
ProHabits turns big initiatives into small daily nudges people actually follow through on.
Safety. Culture. Leadership. People initiatives — different goals, same problem: life gets loud and change dies in the noise. We exist to keep it alive.
Where We Started
Our Story
ProHabits started inside Mabbly, a Chicago based digital marketing and branding agency Adam Fridman founded to help organizations grow with purpose and data. Mabbly is known for combining human centered storytelling with analytics and digital strategy to drive growth.
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Working with growth focused companies, Adam kept seeing the same pattern:
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Great brand stories outside
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Fragmented, overwhelming experiences inside
Leaders were telling powerful stories to customers while employees were drowning in disconnected emails, portals and “initiatives of the month.”
ProHabits came from a simple question
What if we treated employees like the most important audience we have and used campaigns, signals and micro actions to move them every day?
That question turned from an experiment at Mabbly into its own company.
Meet the Founder
Adam Fridman is a founder, author, and long-time builder at the intersection of culture, growth and behavior.
He is
Founder of Mabbly, a Chicago based agency “inspired by why, driven by data” Inc.com+2Mabbly+2
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Creator of ProHabits, focused on daily nudges that sustain safety, culture and people initiatives at scale Amazon+1
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A long standing Inc.com contributor writing on purpose, culture, leadership and employee engagement Inc.com+3Inc.com+3Inc.com+3
Over his career he has interviewed hundreds to thousands of leaders across industries, building a strong point of view on what actually drives culture and growth in the real world, not just in slide decks. Inc.com+1
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A key turning point was an early interview with Simon Sinek, which sparked a 14 month journey where Adam interviewed more than 450 leaders about purpose, story and culture. Inc.com+1
ProHabits Today
ProHabits brings this body of work into a focused product:
The long term vision is simple and ambitious:
Every important initiative in an organization should have a daily heartbeat. ProHabits is how you turn that heartbeat on.
What we do
We turn safety, culture, leadership and people initiatives into simple, trackable nudges.
Who we serve
Organizations ranging from growing mid market companies to large enterprises, including a Fortune 100 private holding company in beverage distribution that used ProHabits to support a multi year safety transformation. Amazon+2Amazon+2
How it works
Nudges land in channels people already use (text, email and other tools), ask for one clear action and capture commitments, completions and stories from the field.
What leaders see
Leading indicators of behavior change long before lagging metrics show up: engagement, “I Commit” rates, safety stories, leadership actions and more.
Why It Matters
For employees, ProHabits makes change feel human and doable.
For leaders, it creates a line of sight from strategy to behavior.
For investors, it sits at the intersection of three durable trends:
The shift from one time programs to continuous behavior change
The need to connect brand, culture and operations in measurable ways
The rise of lightweight, campaign based tools over heavy “systems of record”
Purpose starts the story.
Habits keep it going.
ProHabits is here to build the habits.