JetBlue
Improving Operational Efficiency
JetBlue, as it continues to grow as a leading airline, recognized the need to improve supervisor behaviors and their relationship with Crewmembers to maintain high standards of customer service. To address this, JetBlue implemented ProHabits, a behavior change platform, to create a behavior change intervention and improve Crewmember perceptions of Supervisors within a short timeframe.
Transforming Leadership Behavior
Utilize ProHabits' behavior change platform to shift supervisor behaviors and enhance their relationship with Crewmembers.
Driving Engagement Through Tailored Campaigns
Engage supervisors through the ProHabits platform with carefully curated campaigns that focus on helping supervisors bring JetBlue’s values to life.
Tracking Performance and Impact
Measure and track supervisor participation, engagement, and completion rates to evaluate the effectiveness of the intervention.
Recognizing and Empowering Change Champions
Use engagement info to identify early adopters and habit champions among supervisors, allowing for internal recognition and likely champions for future changes.
Results
91%
Increase seen by supervisors in leadership nominations
72%
Of team members saw more frequent leadership behaviors from their leaders in at least one category
58%
Saw increase in more than one category
GE Current -
Thriving Through Turmoil
Information leaked that GE planned to sell one of its long-tenured businesses (GE Current). With the buyer unnamed, leadership was concerned that employee anxiety and diminished trust would lead to a mass exodus.
Cultural Transformation Initiative
Started a movement to define and activate what it means to be “Current” in a post-GE world.
Empowering Culture Champions
Identified key leaders to drive and sustain the culture movement.
Culture Champion Workshop
Facilitated sessions to create excitement and confidence amid sales process uncertainty.
Behavioral Nudge
Implementation
Deployed ProHabits to sustain momentum, gather insights, and adapt strategies at scale.
Proven Success and
Renewal
Client renewed the behavioral nudging contract twice, extending collaboration to 18 months.
Results
100%
Achievement in employee retention goal throughout divestiture
82%
Of nudge commitments were completed
92%
Of Culture Champions recommended ProHabits to others in their organization
EY Assurance -
Building Highly Efficient Teams
As EY’s auditors approached their infamous ‘busy season’, EY wanted to support their efforts by providing non-disruptive personal and professional development that aligned with the firm’s goals. Focusing on continuous improvement, developing an ownership mindset and communicating with clarity & consistency – EY engaged with ProHabits to nudge their people to work efficiently and effectively, together.
Pilot for Auditor Engagement
Conducted an initial pilot to identify which nudges resonate best with professional auditors.
Data-Driven
Adaptation
Analyzed engagement metrics and interviews to refine the deployment strategy.
Seamless Onboarding Experience
Enabled auditors to join ProHabits via QR code sign-up following a learning session.
Targeted Nudge
Campaigns
Delivered bi-weekly nudges tailored to leadership and operational roles.
Executive Progress
Monitoring
Assurance executives reviewed dashboards weekly to track engagement and outcomes.
Results
91%
Increase in leadership nominations seen by engaged supervisors
72%
Of team members saw more frequent leadership behaviors from their leaders in at least one category
55%
Saw increase in more than one category
UL - Driving Operational Excellence
UL is a long-established leader in safety solutions and is committed to lean management through operational excellence initiatives. To transform the philosophy of Continuous Improvement into daily actions, UL needed a mechanism to prompt its people to bring those actions to life.
Daily Nudge Program for Operational Excellence
Three participant cohorts received daily nudges over a 90-day period to strengthen operational focus.
Target Audience: Operations Leadership
Participants consisted primarily of the CRS division’s operations leadership team.
Opt-In Participation Approach
Adopted a voluntary sign-up model to encourage positive engagement with Continuous Improvement initiatives.
Performance Insights and Reporting
ProHabits delivered reports enabling UL to compare CI internal metrics with engagement data across CRS.
Results
2,400
Nudges completed by operations leaders
82%
of commitments were completed
221
operations leaders saw focus and productivity as the most popular areas of growth
Homeland Security- Building Effective Leaders
HSI's management training program lacked a focus on leadership development, leaving employees without the necessary skills to build trust, promote accountability, and enhance communication. To address this, PH delivered a comprehensive leadership development course consisting of a 360 Assessment, Leadership Jumpstart, and Virtual Coach platform. The program aimed to help the workforce and overcome challenges faced by the agency.
Baseline Leadership Assessment
Leaders and their teams completed a 360-assessment to establish initial performance benchmarks.
Post-Session Behavioral Reinforcement
Leaders subscribed to daily ProHabits nudges to apply and strengthen key leadership behaviors.
Enhanced Learning Resources
Select nudges directed leaders to a media library for deeper engagement with refresher materials.
Measuring Leadership Development
A follow-up 360-assessment was conducted to evaluate progress and manage ongoing growth.
Results
62%
Increase observed by agents in perceived leadership skills
18k+
Leadership behaviors were delivered to agents
95%
Of nudges were brought to life by agency leaders
National Geospatial Intelligence Agency Democratizing Leadership Development
NGA (National Geospatial Intelligence Agency) wanted to "democratize" leadership development across a globally distributed workforce. They focused on developing high-stress leadership capabilities, with particular emphasis on building trust within their work environment, creating psychological safety for their teams, and increasing in empathy during critical conversations.
Walk, Don’t Talk
Science teaches us that actions have a profound effect on our thoughts and feelings. Nudges help leaders perform small actions that can change how they see themselves and what they feel comfortable doing.
Gamify
Sustained engagement requires support. Tap into socialization and competition with the self and with others to keep leaders coming back for more.
Expand
Not only do engaged leaders get better at target behaviors, the ripple effects of their actions also reverberate around their organization. We use this improved behavior to build momentum and enroll more analysts in the program.