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Employee Connection Reserach
ProHabits is offering, by invitation only, a 5-week campaign to conduct market research, aligning with its mission: connect employees to organizations.
This initiative, inspired by a successful campaign for the "The Future of People Initiatives" podcast, allows ProHabits to gather valuable insights while providing organizations with tools for employee connection.
This approach benefits both parties: organizations enhance their people initiatives, and ProHabits refines its impact based on real-world feedback.
In our first experiment, we found that engaging with engineers through a hyper-focused campaign, improved their connection with their company’s strategy by 13% in just 5 weeks.
We aim to assess our research's broader applicability across organizations.
Research Process
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Employee connection research is fully funded by ProHabits. Limited to the scope of campaign activities listed below.
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A customized campaign, designed to resonate with your team's unique culture.
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Collaborative analysis and feedback sessions with our team.
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Comprehensive reports on the impact and insights gained.
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Approximately 2 hours (total) from you and/or your team.
Advance Employee Connection
1st Experiment:
Connect Engineers
to strategy campaign yields 13% improvement in 5 weeks.
S4:E1 of the podcast “The Future of People Initiatives”.
“I had a belief coming in, the data showed it, now I want to take it bigger…”
Calvin Zimmerman, Director of Product Management Thrivent Fortune 500 Financial Services
Research Objective:
connect egineers to strategy
To inspire and engage the engineering team in understanding the direct impact of their work on strategy, fostering a deeper connection with the end-use of the products. This campaign aims to transform routine coding tasks into opportunities for meaningful contributions, enhancing product value and customer satisfaction.
Research Campaign Activities
delivered over 5 weeks.
Pulse Survey #1
“How well do you understand how your work influences a better user experience?”
Kick Off
Inspire. Answer why it matters to them.
5 Nudges
Fun & engaging messages promoting the campaign delivered via email or MS Teams.
Recognition
Leaders show they care.
“Susan, your story is amazing!”
Pulse Survey #2
“How well do you understand how your work influences a better user experience?”
Campaign Nudges
Applying marketing best practices to internal employee campaigns. Each has a clear Call to Action (CTA) delivered through a relevant channel – typically email, SMS or MS Teams. All nudges will be created custom for each organization.
Campaign Calendar
CHANGE MANAGEMENT
Kickoff Excellence: Start strong with well-executed kickoff meetings that raise awareness and emphasize campaign objectives.
Recognition Matters: Sustain enthusiasm with effective recognition strategies.
Strategic Leadership: Ensure the right messages are delivered at the right times for campaign success.
Performance
The ultimate and primary goal of this campaign is to measure the improvement by using a pulse survey before and after the campaign.
However, impressions, engagement, and conversion are also important leading indicators in accessing campaign effectiveness.
Impressions
# views
Engagements
# interactions
Conversion
# activity completions
